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Marketing in a digital era Leeflang, Models for electronic business Narahari
Summary of: *Challenges and solutions for marketing in a digital era, Peter S.H. Leeflang a,b, Peter C. Verhoef a,⇑, Peter Dahlström c, Tjark Freundt *Dynamic pricing models for electronic business Y NARAHARI1, C V L RAJU1, K RAVIKUMAR2 and SOURABH SHAH3
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Summary of: *Challenges and solutions for marketing in a digital era, Peter S.H. Leeflang a,b, Peter C. Verhoef a,⇑, Peter Dahlström c, Tjark Freundt *Dynamic pricing models for electronic business Y NARAHARI1, C V L RAJU1, K RAVIKUMAR2 and SOURABH SHAH3
The Future of Shopping Rigby, B2C commerce Chiu
Summary of: *The Future of Shopping - Rigby, Darrell *Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk - Chao-Min Chiu, Eric T. G. Wang, Yu-Hui Fang, Hsin-Yi Huang 01/2014
- Summary
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Summary of: *The Future of Shopping - Rigby, Darrell *Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk - Chao-Min Chiu, Eric T. G. Wang, Yu-Hui Fang, Hsin-Yi Huang 01/2014
Electronic Marketplace -Wang, Designing Reintermediation Novak, e-B2B Kin Bee Tay
Summary of : *A literature review of electronic marketplace research: Themes, theories and an integrative framework Shan Wang & Shi Zheng & Lida Xu & Dezheng Li & Huan Meng *Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world; Kin Bee Tay , John Chelliah
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Summary of : *A literature review of electronic marketplace research: Themes, theories and an integrative framework Shan Wang & Shi Zheng & Lida Xu & Dezheng Li & Huan Meng *Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world; Kin Bee Tay , John Chelliah
The Business Model - Zott, Wentzel
Summary of: * The Business Model: Recent Developments and Future Research - C. Zott, R. Amit, L. Massa 01/07/2011 * Wentzel. A (2000)“Realistic Business Strategies From Unrealistic Microeconomic Theories” Paper delivered at the Economic Society of South Africa’s Jubilee Conference on the Economic Empowerment of Southern Africa 13-14 September 2001, Muldersdrift
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Summary of: * The Business Model: Recent Developments and Future Research - C. Zott, R. Amit, L. Massa 01/07/2011 * Wentzel. A (2000)“Realistic Business Strategies From Unrealistic Microeconomic Theories” Paper delivered at the Economic Society of South Africa’s Jubilee Conference on the Economic Empowerment of Southern Africa 13-14 September 2001, Muldersdrift
Search Costs Benslimane & Electronic Market Malone
Summary of: *Investigating Search Costs and Coordination Costs in Electronic Markets: A Transaction Costs Economics Perspective - Younes Benslimane, Michel Plaisent, Prosper Bernard 2005-8-1 * Electronic markets and electronic hierarchies - Thomas W. Malone, Joanne Yates, Robert I. Benjamin 1987-6-1
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Summary of: *Investigating Search Costs and Coordination Costs in Electronic Markets: A Transaction Costs Economics Perspective - Younes Benslimane, Michel Plaisent, Prosper Bernard 2005-8-1 * Electronic markets and electronic hierarchies - Thomas W. Malone, Joanne Yates, Robert I. Benjamin 1987-6-1
Summary Avion and Elliot (2006)
Summary Avion and Elliot (2006)
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Summary Avion and Elliot (2006)
Summary Traditional Difussion Newell et al
Summary Traditional Difussion Newell et al
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Summary Traditional Difussion Newell et al
Summary on Business Models
Summary on Business Models
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Summary on Business Models
Summary Information Transformation Pohl & Orlikowsi and Iacono
Summary Information Transformation Pohl & Orlikowsi and Iacono
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Summary Information Transformation Pohl & Orlikowsi and Iacono
Persuasion
Lecture on Persuasion class
- Class notes
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Summary: Power, politics and MIS implementation. Markus
Summary: Power, politics and MIS implementation. Markus
Managing infrastructure big systems.
Information System Summary