Summary
Summary Marketing in a digital era Leeflang, Models for electronic business Narahari
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Summary of: *Challenges and solutions for marketing in a digital era, Peter S.H. Leeflang a,b, Peter C. Verhoef a,⇑, Peter Dahlström c, Tjark Freundt *Dynamic pricing models for electronic business Y NARAHARI1, C V L RAJU1, K RAVIKUMAR2 and SOURABH SHAH3
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