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Book summary of Marketing Communications
- Resume • 30 pages • 2019
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Chapter 3 4 7 13 written in 30 pages

Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
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Summery Marketing Communications
- Resume • 162 pages • 2020
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As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
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Marketing Communications, a European perspective - exam period 2
- Resume • 24 pages • 2018
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Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Samenvatting Marketing Communication
- Resume • 70 pages • 2020
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Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in.

Hoofdstuk 1: Integrated communications					
Hoofdstuk 2: Branding								
Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing)				
Hoofdstuk 4: Marketing communications planning					
Hoofdstuk 5: Adver...
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Summary Marketing Communications A European Perspective
- Resume • 57 pages • 2021
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A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Resume • 7 pages • 2021
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Disponible en pack
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Marketing Communications: a European Perspective
- Resume • 31 pages • 2018
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- $5.54
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Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
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Marketing Communication Lecture Notes
- Resume • 16 pages • 2019
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Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
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Marketing Communication Summary - Radboud University, IBC, Year 1
- Resume • 33 pages • 2019
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- $3.32
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This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
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Lectures Marketing Communication
- Notes de cours • 40 pages • 2019
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- $4.43
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A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
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