Marcom objectives Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marcom objectives? On this page you'll find 24 study documents about Marcom objectives.
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MKTG 330 CSULB Moisio Exam 1 question and answers graded A+ 2024/2025 passed
- Exam (elaborations) • 12 pages • 2024
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MKTG 330 CSULB Moisio Exam 1 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action - correct answer getting customers to make a purchase or action that is f...
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MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024
- Exam (elaborations) • 12 pages • 2024
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MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024 MKTG 330 CSULB Moisio Exam 1 
 
 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action -...
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition Terence A. Shimp
- Exam (elaborations) • 377 pages • 2023
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Chapter 3—Facilitating the Success of New Brands 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
ANS: T PTS: 1 
4. The firs...
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MKTG 330 CSULB MoisioExam study guide 2024 latest update already graded A+
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
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Objectives of MARCOM Programs 
Informing, Persuading, Inducing Action 
 
 
 
Informing 
Telling customers about their products, services, and terms of sale 
 
 
 
Persuading 
convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
 
 
Inducing Action 
getting customers to make a purchase or action that is far more immediate than delayed in nature 
 
 
 
Marketing Communications 
represen...
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MTG381 Chapter 8 (Objective Setting and Budgeting) Test With Complete Solution
- Exam (elaborations) • 18 pages • 2024
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MTG381 Chapter 8 (Objective Setting and Budgeting) Test With Complete Solution
Make study stress less painful
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp
- Exam (elaborations) • 412 pages • 2023
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- $31.91
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Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
AN...
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MKTG 330 CSULB Moisio Exam 1
- Exam (elaborations) • 9 pages • 2023
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- $13.99
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MKTG 330 CSULB Moisio Exam 1
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Test Bank For Advertising and Promotion An Integrated Marketing Communications Perspective 11Th Edition By George Belch
- Exam (elaborations) • 1948 pages • 2023
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- $31.91
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Chapter 03 Test Bank 
Student: ___________________________________________________________________________ 
1. The primary function of promotional planners is to provide information or entertainment to their subscribers, viewers, or readers. True False 
2. Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services. 
True False 
3. While many people both inside and outside the organization have some input into th...
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp
- Exam (elaborations) • 412 pages • 2023
-
- $31.91
- + learn more
Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
AN...
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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition , 9th Edition By Terence A. Shimp
- Exam (elaborations) • 412 pages • 2023
-
- $31.91
- + learn more
Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
AN...
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