Unit 9 creative product promotion Study guides, Class notes & Summaries

●P4 explain the reasons behind the choice of media in a successful promotional campaign.

●P3 explain the role of advertising agencies in the development of a successful promotional Campaign

This consists of research for two different company’s in different industries and how they use the promotional mix, giving examples for each technique they use as well as how they use it to achieve their purpose, objective and define what corporate image is and to define the importance of having a coordinated promotional mix.

P4 explain the reasons behind the choice of media in a successful promotional campaign D2 evaluate an existing, national marketing campaign.

P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.

P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success

CPH EXAM 499 Questions with Verified Answers Attributable risk - CORRECT ANSWER Rate of disease in exposed individuals that can be attributed to the exposure. Or the proportion of all cases that can be attributed to a particular exposure. Adjusted rate - CORRECT ANSWER Effects of differences in composition of pops being compared have been minimized by statistical methods. ex: regression analysis and strandardization -often used on rates or relative risks Ecological Fallacy - CORRECT ...

Unit 9 - Creative Product Promotion D2 evaluate an existing, national marketing campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you!

Test Bank1 for Exam 2 (Chapters 6-8) Community Nutrition in Action 6e True/False2 1. Before a problem can be addressed, a majority of people must be convinced that it is public issue. a. true b. false ANS: a REF: 172 OBJ: 6.1 2. Using the Internet and other media sources is not an appropriate method of building community awareness of an issue. a. true b. false ANS: b REF: 173-174 OBJ: 6.1 3. The purpose of policy termination is to determine whether a program is achieving its s...

STR 581-Final Exam QUESTION BANK / STR581-Final Exam QUESTION BANK: GRADED A | 100% CORRECTSTR 581-Final Exam QUESTION BANK / STR581-Final Exam QUESTION BANK: GRADED A | 100% CORRECTSTR 581-FINAL EXAM QUESTIONS BANK 1) Most established companies focus on ________ when it comes to innovation. A. continuous innovation B. incremental innovation C. everyday innovation D. demand innovation E. competitive innovation 2) Following the ________ approach to target market selection e...