Geuens Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Geuens? On this page you'll find 100 study documents about Geuens.
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chapter 3 Marketing Communications
- Summary • 41 pages • 2021
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chapter 3
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Chapter 4 Marketing Communications
- Summary • 50 pages • 2021
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chapter 4
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chapter 1 marketing communications
- Summary • 41 pages • 2021
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chapter 1
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Chapter 7 Marketing Communications
- Summary • 24 pages • 2021
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chapter 7
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Chapter 8 Marketing Communications
- Summary • 21 pages • 2021
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chapter 8
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Chapter 13 Marketing Communications
- Summary • 21 pages • 2021
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chapter 13
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Chapter 14 Marketing Communications
- Summary • 17 pages • 2021
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chapter 14
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022
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A summary of the chapters of the book and the PowerPoints of the course. 
 
Covers among other things: 
- Integrated marketing communications 
- Message strategies & Creative Concept 
- Marketing Communication Objectives 
- Budgeting 
- Advertising General & Offline 
- Online Communications 
- Direct Marketing 
- Public Relations 
- Sponsorship 
- Media Planning 
- Pre-Testing 
- Campaign evaluation research 
- Ethics and GDPR 
 
Handwritten on the iPad using GoodNotes. Including visualisations...
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chapter 6 Marketing Communications
- Summary • 11 pages • 2021
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chapter 6
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