Customer Study guides, Class notes & Summaries
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
- Exam (elaborations) • 1199 pages • 2023
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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WGU D333 (Latest 2023/ 2024 Update) Ethics in Technology Exam| Questions and Verified Answers| 100% Correct| Grade A
- Exam (elaborations) • 51 pages • 2023
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WGU D333 (Latest 2023/ 2024 Update) Ethics in Technology Exam| Questions and Verified Answers| 100% Correct| Grade A 
 
Q: What is industrial espionage? 
 
Answer: 
 Acquiring competitors' sensitive information for promotion decisions. 
 
 
Q: What is a benefit of open source code? 
 
Answer: 
 Open source code allows many programmers to read, redistribute, and modify the code so that it improves. 
 
 
Q: What is clinical decision support (CDS)? 
 
Answer: 
 Process and tools to enhance health-...
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(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
- Summary • 132 pages • 2023
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This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
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AUE2602 Assignment 2B (COMPLETE ANSWERS) Semester 1 2024 (881128) - DUE 4 April 2024
- Exam (elaborations) • 13 pages • 2024
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AUE2602 Assignment 2B (COMPLETE ANSWERS) Semester 1 2024 (881128) - DUE 4 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9............ PART A 
Question 1 
You are the senior trainee accountant on the audit of MNO Ltd, an information technology company listed on the JSE. You have been assigned to review whether MNO complies with the King IV Report on Corporate Governance for South Africa 2016, specifically with regard to the compo...
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Complete Summary of Customer Analytics
- Summary • 30 pages • 2023
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Complete summary of the course Customer Analytics, including notes from lectures and tutorials and examples (in italics)
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Summary Analysis of Customer Data
- Summary • 35 pages • 2023
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Summary/lecture notes of the course Analysis of Customer Data.
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Test Bank for Marketing Strategy, 8th Edition by O. C. Ferrell
- Exam (elaborations) • 237 pages • 2023
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Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. 
 
ISBN-13: 6300 
 
Full Chapters test bank included 
 
Chapter 1: Marketing in Today’s Economy 
1.1: Introduction 
1.2: The Challenges and Opportunities of Marketing in Today’s Economy 
1.3: Basic Marketing Concepts 
1.4: Major Marketing Activities and Decisions 
1.5: Taking on the Challenges of Marketing Strategy 
Lessons From Chapter 1 
Endnotes 
Chapter 2: Strategic Mar...
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2022
- Exam (elaborations) • 24 pages • 2022
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2022...
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Summary articles week 2 Managing Customer Experience and Value
- Summary • 5 pages • 2024
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Summary of the 3 articles of week 2 of MCEV, for RUG-students. 
The summarized articles are: 
Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. 
Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. 
Van Doorn, J. and J.C. ...
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Crack 2023-2024 Exams with [Fundamentals of Selling Customers for Life through Service,Futrell,13e] Comprehensive Guide
- Summary • 353 pages • 2023
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Take Control of Your Academic Journey with [Fundamentals of Selling Customers for Life through Service,Futrell,13e] Solutions Manual! 
 
Don't let challenging exercises hold you back from achieving your goals. Our Solutions Manual for [Fundamentals of Selling Customers for Life through Service,Futrell,13e] provides a roadmap to success. By following the step-by-step solutions, you'll not only master the material but also develop problem-solving skills that will benefit you throughout your acad...
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