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Marketing Intermediate - summary of chapters 8-17
- Summary • 23 pages • 2017
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Summary of all material of chapter 8 until 17 (exam material block 4) of the book Principles of Marketing by Kotler for the course Marketing Intermediate
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Marketing principles/Marketing communication
- Summary • 27 pages • 2017
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- $7.16
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Samenvatting over marketing principles en marketing communication
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Marketing communication/marketing principles
- Summary • 27 pages • 2017
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- $6.06
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Marketing principles/marketing communication uitgebreide samenvatting van hele goede kwaliteit.
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Chapter 8 Products, Services, and Brands
- Summary • 5 pages • 2017
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Summary of chapter 8 Products, Services, and Brands
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CIB2 Marketing Communications Block Summary
- Class notes • 10 pages • 2017
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Available in package deal
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Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. 
- Marketing Communications Summary
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Principles of Marketing Chapter 1,2,3,5,6,7,16,19
- Summary • 25 pages • 2017
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- $8.81
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Summary of chapter 1,2,3,5,6,7,16,19. Book: Principles of Marketing Kotler & Armstrong.
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International Marketing summary chapters .8, 9, 10, 11, 12, 14, 15, 16 pp. 518-525), 19 pp. 607-614 Kotler, Armstrong
- Summary • 50 pages • 2017
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chapters 8, 9, 10, 11, 12, 14, 15, 16 pp. 518-525), 19 pp. 607-614
detailed summary
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International Marketing summary Kotler : Ch. 1, 2, 3, 5, 7, 18, 19
- Summary • 40 pages • 2017
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the summary covers chapters. 1, 2, 3, 5, 7, 18 and the first part of 19 
Principles of Marketing sixteenth edition
Philip Kotler • Gary Armstrong
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Principles of Marketing - International Marketing
- Summary • 48 pages • 2017
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Available in package deal
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- $9.37
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This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614)

It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...
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Principles of Marketing 16th edition
- Package deal • 2 items • 2017
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- $11.46
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These 2 documents together include the summary of the 16th edition of Principles of Marketing by Kotler & Armstrong, based on what we needed at the University of Groningen in 2017! The second part includes lecture notes and summaries of 2 articles, too.
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