Unit-5-marketing-travel-and-tourism-products-and-services Study guides, Class notes & Summaries

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Unit 5 Marketing in Travel and Tourism Products and services

Unit 5 - Marketing Travel and Tourism Products and Services P1 - Outline the background and concepts of marketing P2 - review the factors influencing marketing decisions using examples from different travel and tourism organisations P3 - describe the marketing mix of a selected travel and tourism organisation M1 - Explain how factors have influenced marketing decisions in relations to a selected organisation M2: Explain how the 4 Ps work together as a marketing mix in a travel and tourism orga...

Unit 5-Marketing Travel and Tourism Products and Services TASK 3 P5, P6, M4 P5: Plan a promotional campaign for a selected travel and tourism organisation to achieve a state P6: Prepare an item of promotional material as part of a planned promotional campaign for a target market. M4: Explain how the planned promotional campaign would enable the objectives to be met.

Unit 5-Marketing Travel and Tourism Products and Services TASK 2 P4, M3, D2 P4: plan, design documentation and conduct a market research activity for a travel and tourism organisation M3: Explain how the plan and the documentation contributed to meeting the market research objectives D2: Analyse the results of the market research activity, recommending how these results can benefit the organisation.

UNIT 5 MARKETING, EXTREMELY DETAILED GUARANTEED A PASS FOR EACH.

BTEC Travel and Tourism Unit 5 Marketing travel and tourism products and services. Plan, design documentation and conduct a market research activity for a travel and tourism organisation (P4) Explain how the plan and the documentation contributed to meeting the market research objectives (M3) Analyse the results of the market research activity, recommending how these results can benefit the organisation (D2).

In P3 I describe the marketing mix of a selected travel and tourism organisation. In M2 I explain how the 4ps work together. In D1 I analyse the marketing decisions within a selected travel and tourism organisation in relation to the marketing mix of the organisation and the factors that will have influenced these decisions.

Unit 5 - Marketing Travel and Tourism Products and Services P2 - review the factors influencing marketing decisions using examples from different travel and tourism organisations M1 - Explain how factors have influenced marketing decisions in relations to a selected organisation