Pelsmacker Study guides, Class notes & Summaries
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
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Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
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Book Summary Chapter 3,4,6,12
- Summary • 11 pages • 2022
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Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
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Samenvatting Marketingcommunicatie
- Summary • 40 pages • 2023
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Het document bevat alle leerstof voor het examen van marketing communicatie, 1e jaar marketing aan AP hoge school. Gemaakt met lesslides, boek en notities van in de les. Heb hier zelf een 16/20 mee behaald.
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IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
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Samenvatting Marketing Communications (F710303A)
- Summary • 93 pages • 2024
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Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.
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In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
- Summary • 42 pages • 2021
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Includes a summary of the following articles: 
 
Topic 1 - Introduction to digital marketing & SEO 
1.1	Digital Marketing Trends Report 2020 – Sparxoo 
 
Topic 2 - Search engine advertising & Web analytics 
2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 
2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) 
 
To...
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Volledige samenvatting Marketingcommunicatie (boek+slides+notities)
- Summary • 159 pages • 2023
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Dit document is een volledige samenvatting van de te kennen leerstof voor het vak 'Marketingcommunicatie. Ik behaalde 17/20 met deze samenvatting.
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Mandatory chapters MarCom
- Summary • 31 pages • 2022
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For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
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