Jobber Study guides, Class notes & Summaries

possession utility - A nswer-getting a product or service to consumers so they can own or use it depth of product line - A nswer--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - A nswer--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general m...

possession utility - getting a product or service to consumers so they can own or use it depth of product line - -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - -provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general merchandise st...

Dit document bevat alle hoofdstukken die aan bod zijn gekomen in de lessen, in de volgorde van de lessen. Daarnaast bevat het ook de zelfstudie.

MTM 3010 Intro to Music Industry Final Exam - Full Set 360 deals Record company receives percentage of artist's income streams. Role of independent labels Discovering new talent in the music industry. Role of major labels Financial backing, elaborate recordings, promotion, and distribution power. Types of major label record deals In-house, artist already under contract, independent artist/producer deal, master lease, artist production company. Typical record producer royalties 2%-6%...

possession utility - ANSWER-getting a product or service to consumers so they can own or use it depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - ANSWER--provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general me...

MKT 300 - Final Exam Questions 2023 C - Which of the following statements about customer value is true? A. The sure way to achieve high customer value is to offer a lower price. B. None of these statements is true. C. Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. D. The greater the competition, the less important customer value is. E. It is the manager's view of customer value that matters, no...

Samenvatting van het gehele van marketingbeleid: theorie en cases gegeven door professor Freya De Keyzer. Op basis van slides, colleges en handboek. Nederlandse samenvatting!

The course material of the classes: CH1-3, 6-9, 12-20, 22 and guest lectures Alpro and Thorsten Strauss. I scored a 14/20 with only this document. Attending classes is not necessary.

MTM 3010 Intro to Music Industry Final Exam - Full Set 360 deals Record company receives percentage of artist's income streams. Role of independent labels Discovering new talent in the music industry. Role of major labels Financial backing, elaborate recordings, promotion, and distribution power. Types of major label record deals In-house, artist already under contract, independent artist/producer deal, master lease, artist production company. Typical record producer royalties 2%-6%...

MTM 3010 Intro to Music Industry Final Exam - Full Set 360 deals Record company receives percentage of artist's income streams. Role of independent labels Discovering new talent in the music industry. Role of major labels Financial backing, elaborate recordings, promotion, and distribution power. Types of major label record deals In-house, artist already under contract, independent artist/producer deal, master lease, artist production company. Typical record producer royalties 2%-6%...