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IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)
- Class notes • 33 pages • 2021
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Available in package deal
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Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
- Summary • 24 pages • 2019
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Available in package deal
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This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
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Consumer Behavior & Marketing Actions - Key Concepts
- Study guide • 20 pages • 2019
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- $6.15
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Following the course, this document explains key concept out of the lectures and course literature in a structured manner
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CONSUMER BEHAVIOR: BUYING, HAVING, BEING.
- Summary • 98 pages • 2020
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- $7.93
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English summary of Consumer behavior IMM second year 6th edition
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Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior
- Class notes • 5 pages • 2021
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- $2.99
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This is a lecture notes for the first topic of Consumer Behaviour subject. Students will find infographic to summarise the points. There are also QR that link to relevant YouTube video to strengthen the points.
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perception, sensory marketing
- Summary • 10 pages • 2021
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- $7.49
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In this chapter, we cover about how marketers can influence consumer positive perception towards the brand. We also will cover on sensory marketing - influencing consumers senses through stimuli, and also on semiotic symbols. 
 
This note is accompanied with sample poster ads, and QR code that link you to YouTube video so you can better understand the topic.
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Summary Consumer Behavior / Marketing
- Summary • 90 pages • 2019
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- $6.15
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Summary of all summaries of the course consumer behavior (marketing specialization of the premaster).
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Decision making, buying using & disposing, groups & social media
- Class notes • 8 pages • 2017
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- $7.49
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This is a detailed note bank of consumer behavior concepts.
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Samenvatting marketing/consumer behaviour H2, 3, 4
- Summary • 33 pages • 2015
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Available in package deal
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Zeer uitgebreide samenvatting voor het vak consumer behaviour (Boek: Michael Solomon). Samenvatting betreft H2, 3 en 4.
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Summary Consumer Behavior - Solomon (chapter 9,10,11,12)
- Summary • 32 pages • 2015
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- $6.15
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Een uitgebreide samenvatting van de hoofdstukken 9 t/m 12 van het boek Consumer Behavior van Solomon.