Mkt315 Samenvattingen, Aantekeningen en Examens

1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...

MKT315 Final Exam Study Guide Spring (

 Distribution encompasses the processes and organizations that move products and services from manufacturers and service providers to consumers.  A distribution channel can be one or more organizations from manufacturer to retailer that add value as they move finished products and services to consumers. ◦ Distribution channels are made up of manufacturing companies and the intermediaries distribute products and services to consumers. What is Distribution?  Two basic forms o...

B2C (business-to-consumer) Ans:- the process in which businesses sell to consumers B2B (business-to-business) Ans:- the process of selling merchandise or services from one business to another Marketing Mix Ans:- Product, Price, Place, Promotion transaction Ans:- A business deal or action; exchange of money, goods, or services exchange Ans:- the trade of things of value between the buyer and the seller so that each is better off as a result enviromental forces ...

MKT315 / MKT 315 MIDTERM EXAM

MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of p...

MKT315 Final Exam Study Guide Spring (

MKT315 Final Exam Strategic Tools for Marketers – Vermillion Final Exam Strategic Tools for Marketers –Vermillion Take Home Exam Due via dropbox on5/30 by 9:15pm You MUST have questions on exam - simply fill in your answers in a different color than blue. 1. How do you tie Perceptual Mapping and Conjoint Analysis together when presenting be specific? (5 pts) To solve a marketing problem such as when company wants to increase market share, we use two marketing tools perceptual mapp...

The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 1. Marketing 2. B2C and B2Bmarkets 3. Marketing mix / the4-P’s 4. Exchange and transaction 5. Environmental Forces / environmentalscan 6. Evolution of Marketing / eras / MarketingConcept 7. Organizational buyers vs. UltimateConsumers 8. Profitequation 9. Marketsegmentation 10. SWOTanalysis 11. Consumerbehavior 12. Motivation (i.e.Maslow) 13. Perception,learning 14. Word ofmouth ...