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Consumer Behaviour summaries Chapter 1,3,4,6-11,14
- Summary • 54 pages • 2019
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Detailed summaries of the relevant chapters for the IMM Consumer behaviour exam!
Chapter 1,3,4,6-11,14
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IBCOM YEAR II / III - 'CONSUMER BEHAVIOUR and MARKETING ACTION' KIT
- Package deal • 2 items • 2021
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- $10.63
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for those who decided to take up the elective CBMA (cm2072): a student friendly starter kit that includes summaries of all the compulsory literature and notes of all the online lectures - it's extensive, it's long and it's detailed, so hopefully it helps you with this 100% exam! *yikes gl*
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Summary Consumer Behavior (chapter 5,6,7,8)
- Summary • 17 pages • 2015
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Uitgebreide samenvatting van chapter 5,6,7,8 van het boek Consumer Behavior van Solomon
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Chapter 8 - 'Shampoo Buying: A Bad Hair Day' Case Study
- Case • 2 pages • 2018
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Chapter 8 Case Study Solution - Shampoo Buying: A "Bad Hair" Day 

Answers the following:

- Describe Cream Silk’s promotion within the context of the multiattribute model

- Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition to this promotion?

1 Page - 380 Words

Consumer Behavior: Buying, Having, and Being - Solomon (11th Edition) 

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Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.
- Exam (elaborations) • 8 pages • 2019
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Available in package deal
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This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
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Consument en Marketing Tussentoets 1 22-2-18
- Summary • 37 pages • 2018
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- $7.21
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Deze samenvatting is geschreven voor het vak Consument en Marketing (voorheen Marketing 2). Het is een samenvatting voor de eerste tussentoets (22-2-18). De hoofdstukken 2 - 6, 8 uit het boek worden behandeld.
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IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)
- Summary • 81 pages • 2021
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Available in package deal
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- $7.90
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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
- Summary • 24 pages • 2019
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- $6.71
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This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
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Consumer Behavior Hoofdstuk 2 t/m 4
- Summary • 14 pages • 2016
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Available in package deal
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- $3.35
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Dit is een samenvatting van de hoofdstukken 2 t/m 4 van het boek Consumer Behavior (11de druk - Global Edition) van Michael R. Solomon. Alle dikgedrukte begrippen zijn hierin samengevat. Ook staan er voorbeelden in, om de begrippen verder te verduidelijken. Moeilijke begrippen zijn zowel in het Engels als Nederlands beschreven.
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Summary & Practice Exam - Consumer Behavior, by Solomon and Michael
- Package deal • 2 items • 2019
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- $9.51
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This summary and practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, explains and questions you about the most important topics of CH1 to CH12. The questions are formulated the same as can be expected during the exam.