Study guides, Class notes & Summaries

Business Research - ANSWER-the application of the scientific method in searching for the truth about business phenomena. Applied Research - ANSWER-conducted to address a specific business decision for a specific firm or organization. Basic Research - ANSWER-(sometimes referred to as pure research) is conducted without a specific decision in mind and it usually does not address the needs of a specific organization. The Scientific Method - ANSWER-the way researchers go about using knowled...

Which of the following are two types of research based on the specificity of its purposes - ANSWER-basic and applied Which of the following is a business orientation? - ANSWER-product, production, marketing The procedures and techniques used by applied researchers and basic researchers differ substantially - ANSWER-false Walmart is a low-cost leader in retail. the company achieves this success by prioritizing efficiency in the distribution process. which business orientation is walmart ...

business - ANSWER-an organization involved in the trade of goods, services, or both to consumers management - ANSWER-the efficient and effective operation of a business research - ANSWER-something that people undertake in order to find things out in a systematic way, thereby increasing their knowledge What are the three characteristics of research? - ANSWER-1. Data are collected systematically 2. data are interpreted systematically 3. there is a clear purpose to find things out Me...

Observational research, as a form of descriptive research - ANSWER-b. involves counting or rating of behavior in as objective a manner as possible. Three of the following procedures or techniques are integral to observational research. Which one is NOT? - ANSWER-d. Observation instruments are intentionally general so not to constrain the observer Correlational research allows the researcher to answer questions such as: - ANSWER-a. what is the relationship between Variable A and Variable...

business research is a field of practical study in which a company - ANSWER-obtains data and analyzes it in order to better manage the company, can include financial data, consumer feedback, product research and competitive analysis executives and managers who use business research methods are able to - ANSWER-better understand their company, the position it holds, and how to improve that position business research roadmap - ANSWER-understanding business research problem definition resea...

Scale - ANSWER-A series of items arranged along a continuous spectrum of values for the purpose of quantification. Type of Scales - ANSWER-Nominal Ordinal Interval Ratio Categorical Ordinal Scale - ANSWER-Measurement in which numbers are assigned to data on the basis of some order of objects. Also take on the properties if nominal scale (identification). Interval Scale - ANSWER-Measurement in which the assigned numbers legitimately allow the comparison of the size differences among ...

applied business research - ANSWER-Research conducted to address a specific business decision for a specific firm or organization. basic business research - ANSWER-Research conducted without a specific decision in mind that usually does not address the needs of a specific organization. It attempts to expand the limits of knowledge in general and is not aimed at solving a particular pragmatic problem. business research - ANSWER-The application of the scientific method in searching for the t...

Which of the following is an important characteristic that is used to evaluate the value of information? a. Timeliness b. Relevance c. Completeness d. All of the above - ANSWER-ANS:D Which of the following is a useful tool for sharing information? a. Decision support systems b. The Internet c. A company newsletter d. All of the above - ANSWER-ANS: D 3. An organization's mailing list of current customers is an example of: a. a cookie. b. software. c. a database. d. ...

social media - ANSWER-what is the #1 online activity? marketing research - ANSWER-systematic gathering and analysis of marketing-related data to produce information that can be used in decision-making interpretation and analysis - ANSWER-what does data need to make It useful marketing mix - ANSWER-specific combination of products, pricing, promos and distributional decisions made for the purpose of targeting a particular group of consumers all departments - ANSWER-which departments u...

The most common graph of the distribution of a quantitative variable - ANSWER-Histogram We can use a _________ or ___________ to display the distribution of categorical variables because they have relatively few values. - ANSWER-Pie Chart, Bar Graph Too few classes will give a "___________" histogram, with all values in a few classes with tall bars. - ANSWER-Skyscraper Too many classes will produce a "_________" graph, with most classes having one or no observations. - ANSWER-Pancak...