This lecture we will be focusing on pricing, costing being a part of it. We will be discussing major factors that affect the pricing decisions and long term and short term decision making. We will also be discussing the different pricing strategies.

Comparing the costs for service and manufacturing sectors and coming up with way to allocate the costs for service sector.

Notes provide a starting point to the concept of investments. Starting with the basic steps of portfolio construction, notes take the reader through different concepts of risk aversion and capital allocation.

Calculating the activity based cost, its limitations and time driven activity based costing.

introduction to Activity Based Costing - methods and terminology

The notes cover the different methods of allocating the indirect costs. The departmental basis of allocation has been explained in great detail including the step down method and the reciprocal method.

The notes helps one understand about the different marketing communication strategy and also tell us about different approaches to marketing such as positioning, audience,platform and configuration.

Introduction of Intellectual property rights. These lectures offer an overview as well as a commercial perspective of this subject

Introduction to cost allocation - why is it needed and the different ways by which it can be done.