stanford university
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All courses for stanford university
- Image analysis and Images in molecular and cellula 1
- In-silico protein structure determination 1
- Instructor’s Manual with Test Bank for, Methods Toward a Science of Behavior and Experience 10th EDITION William J. Ray 1
- Intro to Artificial Intelligence sc221 4
- Introduction to Programming 2
- Introduction to Statistics 1
- Machine learning ml 8
- Machine learning-ml 4
- Managerial accounting ACCT 212 2
- Math225nweek4 1
- MATH534_Final_Exam 1
- Maths for engineers 2
- Medical-Surgical Nursing 10th Edition Test Bank 1
- Medical-surgical nursing 10th Edition : assessment and management of clinical problems 2
- Medical-surgical nursing, 10th Edition : assessment and management of clinical problems 4
- Microbiology 1
- Microscopy: the basics • Fluorescence microscopy 1
- Molecular dynamics simulation in bioinformatics 1
Popular books stanford university
Margaret Jordan Halter • ISBN 9780323675581
Hershel Raff, Eric Widmaier • ISBN 9781260085228
Frances Sizer, Eleanor Noss Whitney • ISBN 9781337906371
Marcia Nelms, Kathryn P. Sucher • ISBN 9781305446007
Sandra L. Hagen-Ansert • ISBN 9780323441889
John Taylor, Akila Weerapana • ISBN 9780538453592
Joan L Slonczewski, John W Foster • ISBN 9780393123678
Linda Kelly DeBruyne, Kathryn Pinna, Eleanor Noss Whitney • ISBN 9780840049445
David R. Klein • ISBN 9780470129296
Ruth Ann Ehrlich, Dawn M Coakes • ISBN 9780323377713
Carroll A. Lutz, Karen Rutherford Przytulski • ISBN 9780803622029
Edith J. Applegate, Edith Ms Applegate • ISBN 9781416050131
Michele Grodner, Suzanne Dorner, Sylvia Escott-Stump • ISBN 9780323242103
Latest notes & summaries stanford university
How many people are estimated to work in public relations around the world? - correct answer 300,000 in the US; 3 million people worldwide 
 
Is public relations growing as a field in terms of employees and revenues? - correct answer Yes, it's especially growing in China 
 
What key words and phrases are found in most definitions of public relations? - correct answer Deliberate, Planned, Performance, Public Interest, Two-way communication, Management function 
 
What does the acronym RACE stand...
You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? 
 
A) This is work for hire so you ca...
The use of ___________ is based, in part, on the belief that the term is broader than public relations, and encompasses all communications of the company. - correct answer corporate communications 
 
Public information and __________ are the most widely used terms by nonprofits, universities, and government agencies. - correct answer public affairs 
 
What person deals exclusively with placement of stories in the media? - correct answer Publicist 
 
Initially its meaning was restricted to what o...
McKinsey study: Word-of-mouth - correct answer The study shows that word-of-mouth drives up to 50% of purchase decisions. Consumers listen to and are more trusting of the opinions of their friends and family 
 
There are tools for Word of Mouth to be more powerful (Glassdoor, twitter, instagram, yelp, etc..) 
 
Doorley: "In this new world, collaboration trumps control; engagement tops trumpeting; and communities outlast audiences.." 
 
(Inbound to Outbound marketing) - correct answer Search a...
CHAPTER 6: 
Four Types of Primary Research - correct answer Primary research is the gathering of raw data from sources as firsthand experience, interviews direct observations, and questionaries. 
1. Drawing on your experience 
2. Conducting Interviews 
3. Making Firsthand observations 
4. Drafting questionnaires 
 
Protocols for conducting interviews successfully- - correct answer 1. Determining who to interview- 
a. workplace, colleagues, faculty in relevant department. 
b. local firm, organiz...
Which of these is not a way interactivity is defined in the book? - correct answer The outcome of the program is always the same 
 
What does the Transmission Control Protocol (TCP) do? - correct answer Allows computers to easily communicate with each other over networks 
 
In 1991 the World Wide Web was invented, who invented it? - correct answer Tim Berners-Lee 
 
Trolling is when people deliberately post things simply to get a reaction out of other participants. - correct answer True 
 
Virtu...
Both NITV and APTN are located in Canada. - correct answer 
 
Tourism in Iran has been booming after the 2015 nuclear deal was signed between Tehran and several world powers. - correct answer True 
 
Which of these nations have at one time withdrawn from UNESCO? - correct answer United Kingdom 
 
Increasing global interdependence since the 1990s is mainly the result of: - correct answer An expanding global economy 
 
Customers of which restaurant chain can now pay via facial recognition in Chin...
Biggest PR challenge - correct answer It is multifaced 
 
A PR Professional must have the following skills: - correct answer -Written and interpersonal communication 
-Research 
-Media relations & Social media 
-Negotiation 
-Creativity 
-Logistics 
-Facilitation 
-Problem Solving 
-Strategic Thinking 
 
PR managers and specialists - correct answer They create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct relations pro...
diversity - correct answer all the characteristics and experiences that define each of us as individuals 
 
Intercultural communication - correct answer - the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and nonverbal sign differently. 
 
cultural competency - correct answer - an appreciation for cultural differences that affect communication and the ability to adjust one's communication style to ensure that efforts to s...
Which of the following statements best describes metabolism in its entirety in all organisms? - correct answer Writing skills are increasingly important in today's digital workplace because many workers stay connected by using communication technologies like e-mail and instant messaging. 
For example, imagine that an angry customer writes a letter complaining about a defective lamp and demands a refund. You have the task of denying the refund without making the customer angrier. The only way to...