This document is about market planning.

Covers market planning and research strategies

D2: make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

P3: describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2: explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans

P5: explain how and why groups of customers are targeted for selected products

P6: develop a coherent marketing mix for a new product or service. M3: develop a coherent marketing mix that is targeted at a defined group of potential customers.

D1: evaluate the effectiveness of the use of techniques in marketing products in one organisation

P4: use marketing research for marketing planning

P2: describe the limitations and constraints of marketing