Digital marketing

Summary of Chapters 2, 4, 8, 16, 18, and 19 of the eMarketing: the Essential Guide to Marketing in a Digital World book for the Digital Marketing part of the Sales & Digital Marketing course.

Samenvatting Digital Marketing, Engelstalig. Digital Marketing Fundamentals, 1st edition, Noordhoff Uitgevers. Auteurs: M. Visser en B. Sikkenga. Hoofdstuk 1 t/m 13

Samenvatting Digital Marketing, Engelstalig. Boek: Digital Marketing Fundamentals, 1st edition. Auteurs: M. Visser en B. Sikkenga. ISBN: 7124. Hoofdstuk 1 t/m 13.

Relevant theories, approaches and methods to better understand today’s digital marketing landscape. This course takes an interdisciplinary perspective by linking Digital Marketing to other relevant domains, such as: Consumer Psychology, Strategy and (Marketing) Analytics. Theoretical foundations are translated into business practice so that theory can be applied in the field of business. This course gives students knowledge, understanding and in‐depth insights on the topics, theories, appr...

Samenvatting in het engels van Digital Marketing. Op basis van de powerpoints van Ecommercewiki

Small Business and Retail Management, subject: Digital Marketing. Literature: ecommercewiki - modules 1-5, 7, 9-11. Contains also extra information and practice questions.

Notes of the Digital Marketing lectures. Complete with examples and important exam hints, made by the lecturer, Emile Lancee.

Het derde jaars van bij Tio voor Hotel- and Event management studenten. Samenvatting van alle lessen. Third year course from Tio for the Hotel- and Event management students. Summary of all lessons.

This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)