Management

Management Final Questions With Complete Solutions

MARKETING 351 CSUF FINAL EXAM LEBARD | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ "A Market" Correct Answer: A point, place, or sphere in which the ownership of goods is affect Marketing Concept Correct Answer: Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities Correct Answer: * Theory given by John Kay * Releva...

MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Scope of Marketing Correct Answer: Marketing is the activity, set of institutions, and processes for creating, communicating and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Mix Component's Correct Answer: Product, price, place, promotion Marketing Management Defined Correct Answer: The art and science of choosing target markets and getti...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________. Correct Answer: cause-related marketing In which of the following situations has a company most actively embraced customermanaged relationships? Correct Answer: iRobot invites enthusiasti...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce. Correct Answer: Self-Concept Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that Correct Answe...

MARKETING INTELLIGENCE EXAM 2 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ FencePro, a local company, has developed an entirely new mounting system for chain link fences. After acquiring a distributor, FencePro now has the ability to market its products nationwide. FencePro is most likely following a ________ strategy. Correct Answer: Market development Many managers think that "doing things right," or ________, is as important as, or even more important than, "doing the r...

MARKETING INTELLIGENCE EXAM 1 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Solid marketing research is becoming increasingly important as the world moves to a Correct Answer: Global economy A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be Correct Answer: Proactive The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster th...

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Target customers Correct Answer: Customers based on a predefined geographic boundary Market segmentation Correct Answer: Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct Answer: Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, co...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Functional Level Departments Correct Answer: -Info Systems -Finance -Research Development -Marketing -Manufacturing Operations -Human Resources corporate level Correct Answer: represents the overall strategy for the entire org. strategic business unit Correct Answer: is a subsidiary, division, or unit of an organization Strategic Planning Correct Answer: the __________ process commences at corporat...