Marketing Communications

Introduction

chapter 1

chapter 5

chapter 14

Volledige samenvatting van het vak marketing communicatie, geschreven in het academiejaar 2020-2021 met leerstof van de lessen, slides, cursus en gastlessen

As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.

Samenvatting met lesnotities van de hoofdstukken 4,5,7,8,13 en 14

Een eenduidige samenvatting met opinies van meerdere studenten.

This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.