Principles of Marketing samenvattingen (1e druk)

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

Summary of marketing BS Y2-Q1. Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15

Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.

Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.

avans Breda, International business International marketing and sales year 1, quarter 1 principles of marketing chapter 7 full summary

principles of marketing chapter 1 kotler

avans international business international marketing and sales year 1 quarter 1 full summary chapter 8

This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. This summary contains the following chapters: 1,2,3,5,6,7,8,9,12,18, 20

principles of marketing chapter 2 Kotler

Summary marketing year 2 Q2 Avans Hogeschool, Chapters 8/12/15/17 incl. powerpoints. Principles of marketing

principles of marketing chapter 3 Kotler

principles of marketing chapter Kotler

principles of marketing chapter 1 kotler

principles of marketing chapter 19 Kotler

Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.

principles of marketing chapter 20 Kotler