Communicating Study guides, Class notes & Summaries

ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers

A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.

Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. ISBN-13: 4345 Full Chapters test bank included PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Socia...

Test Bank For Interpersonal Communication Relating to Others, 8th Edition by Steven A. Beebe, Susan J. Beebe, Mark V. Redmond, Lisa Salem-Wiseman Chapter 1-11

Test Bank For Communicating in Small Groups: Principles and Practices 12th Edition All Chapters

Ace Your Exams: The Ultimate Study Guide for Success which reduces exam anxiety and boost confidence in your abilities . Providing well written and explained answers from credible sources that boost your success. .....100% sure help to achieve your academic goals

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

Summary of the lessons Methods of Communication Research/Methods of Communication Research