MGT 6311 Study guides, Class notes & Summaries

MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.MGT 6311 Midterm 50 questions with correct answers Latest Update 2024(Solved By Expert.)Guaranteed Success.

MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers

Customer preference/behaviors - ️️ - - 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users prefer to watc

MGT 6311 Final Exam | 100% Correct | Verified | 2024 Version What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ad...

What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? -...

What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? -...

What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be included in a video promotion? -...

MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction YouTube Stats - ️️ -- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - ️️ -- Explainers - Product Demos - How-Tos - Testimonials Video Stats - ️️ ->4/5 Twitter users watch video content on Tw...

Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, context Customer marketing model - Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - recency, frequency, monetary value (as a customer ...

Cluetrain Manifesto - A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company. ...

What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity ...

MGT 6311 Final Exam questions with correct answers