Consumer Behavior notes

Study notes on the entire consumer behaviour module with notes from Consumer Behaviour: Buying, Having and Being 13th Edition. Including: Unit 1: Intoduction - Chapter 1: Buying, Havign and Being -Chapter 2: Consumer and Social Wellbeing Unit 2: Decion Making -Chapter 9: Decision Making -Chapter 10: Buying, Having and Disposing Unit 3: Perspective Unit 4: Learning and Memory -Chapter 4: Learning and Memory Unit 5: Motivation and Affect -Chapter 5: Motivation and Affect Unit 6: The...