Page 2 out of 384 results
Sort by
Newest Principles of Marketing summaries
-
Exam (elaborations) mkt 300 Principles of Marketing Chapter 3 Analyzing the Marketing Environment Answered Correctly 99% Score Guaranteed
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
-
- $15.03
- + learn more
The interrelated departments within a company that influence marketing decisions form the 
________ environment. 
A) cultural 
B) economic 
C) company 
D) political 
E) technological 
Answer: C 
Skill: Concept 
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve 
its customers. 
Difficulty: Easy 
6) Which is NOT part of the company environment that influences marketing decisions? 
A) accounting 
B) engineering 
C) manufacturing 
D) sales 
E) retaile...
-
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 9 Developing New Products and Managing the Product Life Cycle
- Exam (elaborations) • 50 pages • 2024
-
- $13.49
- + learn more
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) 
Chapter 9 Developing New Products and Managing the Product Life Cycle 1) Which of the following is a significant challenge presented by the product life cycle? 
A) increased expenses B) increased competition C) new product development 
D) evaluation of results E) recognizing the stages as a product goes through them 
Answer: C 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 9.1: Explain how companies find and develo...
-
Principles of marketing 8th European edition, Philip Kotler
- Other • 719 pages • 2023
-
- $10.56
- + learn more
Principles of marketing 8th European edition, Philip Kotler. 719 pages
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
-
Unlock Success with the [Principles of Marketing,Kotler,16e] 2023-2024 Test Bank
- Exam (elaborations) • 1802 pages • 2023
-
- $30.48
- + learn more
Get ahead in your academic journey with the Test Bank for [Principles of Marketing,Kotler,16e]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
-
Unlock Success with the [Principles of Marketing, 13E,Kotler] 2023-2024 Test Bank
- Exam (elaborations) • 1662 pages • 2023
-
- $30.48
- + learn more
Get ahead in your academic journey with the Test Bank for [Principles of Marketing, 13E,Kotler]. Loaded with practice exam questions based on official exams and enriched with detailed answers, it provides you with the resources you need to pass the class. Let 2023-2024 be your year of victory.
-
MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
-
- $7.22
- 2x sold
- + learn more
Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
-
(Chpt.8) Products, Services, and Brands
- Summary • 4 pages • 2023
- Available in package deal
-
- $2.72
- + learn more
(Chpt.8) Products, Services, and Brands
-
(Chpt.12) Marketing Channels
- Summary • 4 pages • 2023
- Available in package deal
-
- $2.72
- + learn more
(Chpt.12) Marketing Channels
-
(Chpt.14) Integrated Marketing Communications Strategy
- Summary • 4 pages • 2023
- Available in package deal
-
- $2.72
- + learn more
(Chpt.14) Integrated Marketing Communications Strategy
-
(Chpt.1) Creating Customer Value and Engagement
- Summary • 2 pages • 2023
- Available in package deal
-
- $2.72
- 1x sold
- + learn more
(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
Study stress? For sellers on Stuvia, these are actually golden times. KA-CHING! Earn from your study resources too and start uploading now. Discover all about earning on Stuvia