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Summary book & articles Consumer Behavior
Summary of the book Consumer Behavior by Peter & Olson (9th edition) and all articles from the Consumer Behavior course in the master Marketing, Radboud University, .
[Show more]Summary of the book Consumer Behavior by Peter & Olson (9th edition) and all articles from the Consumer Behavior course in the master Marketing, Radboud University, .
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Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. 
Master Marketing, Consumer Behavior, Radboud University, 2016-2017.
Preview 4 out of 35 pages
Add to cartSummary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. 
Master Marketing, Consumer Behavior, Radboud University, 2016-2017.
16x sold
Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles:
Bloemer & Kasper (2015) 
Zhang & Bloemer (2008) 
Shiv & Fedorikhin (1999) 
Huber et al. (2004) 
Van Birgelen et al. (2009) 
Delcourt et al. (2013) 
Till e...
Preview 3 out of 25 pages
Add to cartSummary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles:
Bloemer & Kasper (2015) 
Zhang & Bloemer (2008) 
Shiv & Fedorikhin (1999) 
Huber et al. (2004) 
Van Birgelen et al. (2009) 
Delcourt et al. (2013) 
Till e...
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