Summary
Summary Articles Consumer Behavior
- Course
- Institution
Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, . Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till et al. (2...
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