Services Marketing notes (1st edition)

These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.

This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.

Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens.

Complete summary of the book for Service Marketing for Pre-Masters.

Summaries for Marketing Management 324 (2017). Covers key points of notes and slides. Chp 1, 3, 4, 5, 7-15.

Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)

All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University. Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.