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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 52 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
- Summary
- • 23 pages •
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
- Summary
- • 45 pages •
Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. 
Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
- Summary
- • 35 pages •
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. 
Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
- Summary
- • 34 pages •
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Summary
- • 95 pages •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. 
Grade 8,5! 

Part of block 1 for the premaster Business Administration at the UvA
- Summary
- • 18 pages •
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. 
Grade 8,5! 

Part of block 1 for the premaster Business Administration at the UvA
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Class notes
- • 47 pages •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
- Summary
- • 15 pages •
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
- Summary
- • 154 pages •
Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
- Summary
- • 28 pages •
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
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Newest Marketing Management summaries
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
- Summary
- • 83 pages •
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
- Exam (elaborations)
- • 886 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Class notes
- • 47 pages •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Exam (elaborations)
- • 207 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
- Summary
- • 82 pages •
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
This is a summary of the lectures for the course marketing.
- Class notes
- • 32 pages •
This is a summary of the lectures for the course marketing.
Textbook notes from all weeks
- Summary
- • 13 pages •
Textbook notes from all weeks
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
- Essay
- • 22 pages •
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER...
- Exam (elaborations)
- • 208 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdfTEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER...
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Exam (elaborations)
- • 208 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
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