Marketing fundamentals, an international perspective notes (3rd edition)

All the info needed for OMC exam

the study case answers questions such as : how does Starbucks creates value for gen. y in china and how does Starbucks customize products for their clients

This summary contains the chapters 2, 3, 6, 7, 8 & 11, including explanatory pictures from both the book and the internet. I have carefully selected the information that is most likely to appear on exams.

Volledige samenvatting van de collegeaantekeningen van het vak marketing. Jaar 1 kwartiel 3

Summary of the chapters 2-3-6-7-8-11 of the book Marketing Fundamentals by Verhage

Detailed summary of "Marketing Fundamentals" 3rd Edition, chapter 1, 2, 3, 4 and 6.

Comprehensive summary for marketing for the first year of Facility Management on BuaS. After studying this summary, I had an 8.4 for the multiple-choice exam. Everything is clearly and flawlessly typed out with thick printed words for important terms. For questions or additional files such as old exams or practice questions, email me at the following email address: Uitgebreide samenvatting voor marketing voor het eerste jaar Facility Management op BUas. Na het studeren van deze samenvatting ha...

Summary of the book Marketing Fundamentals van Bronis Verhage en Marjolein Visser. The summary is about chapters 1- 4, 7-10, 12 and 13. In the summary there are also additional slides of lessons with extensive information.

Fairly comprehensive summary of Marketing Fundamentals. Original tables & figures are included, which makes the summary more clear. All the important infromation of the chapters are included.

This summary includes all the chapters you have to learn to make the exam in block 4, year 1. The summary includes plenty explanatory pictures and graphs either from the internet or from the book.