Mktg 308 Study guides, Class notes & Summaries

MKTG308 Week 7 Assignment; The Influence of Social Media on Modern Marketing

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Quest...

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Quest...

MKTG308 Week 3 Discussion; Social Networking

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...

MKTG308 Week 6 Discussion; Social Media Marketing Impact

MKTG308 Week 2 Assignment; Instagram vs. Facebook

MKTG308 Week 4 Discussion; Greatest business challenges with social media marketing

MKTG308 Week 2 Assignment; Instagram vs. Facebook