Mkt 101 quiz 1 Study guides, Class notes & Summaries

MKT 101 Quiz 1 Questions and Answers Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers. A) production concept B) marketing concept C) product concept D) societal concept E) selling concept 2) The process and tools used to study consumer behavior are characterized by the term ________. 2) _______ A) marketing communication B) consumer complexes C) data an...

MKT 101 Unit 7 Quiz (Verified Answers).doc Review Test Submission: Unit 7 Quiz Review Test Submission: Unit 7 Quiz • Question 1 10 out of 10 points A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism. Selected Answer: False Correct Answer: False Response Feedback: Correct! • Question 2 10 out of 10 points Direct marketing rarely occurs on a one-to-one, interactive basis. Selected Answer: False...

MKT 101 Unit 6 Quiz (Verified Answers).docx Review Test Submission: Unit 6 Quiz • Question 1 Formal sales force evaluation forces management to develop and communicate clear standards for judging performance and provide constructive feedback and motivation to perform well. Selected Answer: True Correct Answer: True Response Feedback: Correct! • Question 2 Designing sales force strategy and structure is a minor element of sales force management, and as such is an aspect that most companies do...

MKT 101 Unit 1 Quiz (Verified Answers).doc Review Test Submission: Unit 1 Quiz • Question 1 8.33333 out of 8.33333 points Which of the following is most essential to any definition of marketing? Selected Answer: c. customer relationships Correct Answer: c. customer relationships Response Feedback: Yes! Marketing used to be understood in the sense of making a sale, but today it is understood in the sense of satisfying a customer/client need. Perhaps the simplest definition of marketing is: man...

MKT 101 Unit 2 Quiz (Verified Answers).doc Review Test Submission: Unit 2 Quiz • Question 1 7.69231 out of 7.69231 points The ________ environment consists of factors that affect consumer purchasing power and spending patterns. Selected Answer: d. economic Correct Answer: d. economic Response Feedback: Correct! The economic environment does indeed affect the purchasing power of consumers. • Question 2 7.69231 out of 7.69231 points Researchers found that a number of well-known brands tended ...