Mgt 520 Study guides, Class notes & Summaries

BUSI 520 Quiz 3 with Answers A low-price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap. ________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance. So, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem. When hotels drop their rates on the we...

1. Define business ethics. ANSWER: Ethics is the study of right and wrong and of the morality of the choices individuals make. Business ethics, more specifically defined, is the application of moral standards to business situations. POINTS: 1 DIFFICULTY: Easy REFERENCES: p. 34 LEARNING OBJECTIVES: FOBU.PRIDE.15.2-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic TOPICS: Business Ethics Defined KEYWORDS: Bloom's: Knowledge 2. Why are fairness and honesty in business important ...

BUSI 520 Quiz 3 with Answers.Set 1 ________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem. Competitors are most likely to react to a price change when ________. When higher-priced competitors match lower prices of their competitors but have longer staying power because of deeper cash reserves, it ...

BUSI 520 Quiz 3 with Answers.Set 3 A low-price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap. ________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance. So, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem. When hotels drop their rates on the w...

BUSI 520 Quiz 3 with Answers 1. A low-price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap. 2. ________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance. So, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem. 3. When hotels drop their rates on th...

BUSI 520 Quiz 3 Set 2 with Answers Everyday low pricing is most suitable if ________. Which of the following is true regarding price elasticity? Experience-curve pricing ________. When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing. After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of retu...

A well-written description of operation management for businesses. Provides an overview of operation management in hyper markets.

Question 1. Which of the following represents a possible form of cooperation between international firms? Cross-licensing of proprietary technology Sharing of production facilities Marketing of each other’s products All of given options 2. A _____ is a business arrangement whereby two or more firms choose to cooperate for their mutual benefit. Competitive advantage Licensing agreement Franchising arrangement Strategic alliance 3. Which currency does an exporter typically prefer to use in a tra...