Mba 5501 Study guides, Class notes & Summaries

BMW Case Study Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.For this unit, review the “Marketing Excellence: BMW” case study on pp. 273 of yo...

Part 1. Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking.Part 2. Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation1. Your Part 1 response or Part 2 must be a minimum of two pages in length. Some guidelines for Part 1...

BMW Case Study Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.For this unit, review the “Marketing Excellence: BMW” case study on pp. 273 of y...

Part 1. Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking.Part 2. Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation1. Your Part 1 response or Part 2 must be a minimum of two pages in length. Some guidelines for Part 1...

Part 1. Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking.Part 2. Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation1. Your Part 1 response or Part 2 must be a minimum of two pages in length. Some guidelines for Part 1...

Product Strategies Companies need to take many variables into account when determining to place merchandise in a certain market. One of these variables to consider is what will be the long and short term effect on success of the merchandise. After this step is accomplished, companies can then begin to develop the product strategy. Kotler and Keller (2012) defines the branding strategy as the number and nature of common and distinctive brand elements applied to the different products sold by...

Marketing Plan Throughout this course you will compile a comprehensive marketing plan using one of the product scenarios below (note you will use the same scenario throughout the course). The company that you choose to submit a marketing plan for is a fictional start-up company based upon the scenarios provided. Submissions will be completed in units II, IV, VI, and VIII which together will comprise a full marketing plan. The general overview is as follows: Unit II: Company Overview and Mark...

Unit VI Scholarly A Unit VI Scholarly Activity MBA 5501 Marketing Plan: Apple Inc. Company Background Apple Inc. is an American information technology firm located in Cupertino. In its nascent stages, the company focused solely on the manufacture and sale of personal computers. Since then, the company has grown exponentially and has established itself as a leader in information technology innovation. Today, Apple is a valuable mobile phone manufacturer with an estimated market capitalizat...

Unit V J Unit V Journal MBA 5501 Columbia Southern University Unit V Journal When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product categories is critical to making an impact on sales. I recently went to a store to buy a computer. I didnt know what to buy or brand. I knew I wanted certain things on my computer. I was looking fora certain size monitor, how ...

UNIT VI JOURNAL.doc Unit VI Journal MBA 5501 Columbia Southern University Unit VI Journal Coca-Cola has successfully cultivated one of the most valuable brands in the world today. However, this incredible success has not been without its drawbacks as evidenced by the failure of its 1985 product launch. These suboptimal results could have been averted through thorough market research. Conducting market research before new business undertakings is critical. Understanding consumer trends, in...