Marketing mishap Study guides, Class notes & Summaries

Intellectual Property correct answers -product of the mind, ideas, and innovation -intangible personal property -infringement is a tort Trade Secret-definition correct answers -A commercially valuable business secret that is not common knowledge -Information, including a formula, pattern, compilation, program, device, method, technique or process Elements of Trade Secret correct answers Information which 1. derives independent economic value from not being generally known (i.e. absolut...

analytical CRM the strategic planning needed to build customer value, as well as the cultural measurement. and organizational changes required to implement that strategy successfully business model how a company builds economic value customer equity (CE) the value to the firm of building a relationship with a customer, or the sum of the value of all current and future relationships with current and potential customers; term can be applied to individual customers or groups of cus...

Grand Canyon University; LDR 600 WEEK 6 DQ 1 And DQ 2 (2019) LDR 600 WEEK 3 DQ 1 Max Points: 5.0 As discussed in Topic 1, effective leaders apply various leadership tactics depending upon the contexts in which they find themselves. Consider the leadership tactics, traits, or models you find yourself drawn to as a leader. Why are you drawn to these particular tactics, traits, or models? How do they interconnect with your own personal, moral, ethical, or religious beliefs? Do you think the perso...