Csuf mktg 351 chapter 21 Study guides, Class notes & Summaries
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CSUF MKTG 351 CHAPTER 21| 38 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 5 pages • 2023
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How do you set a price? -establish pricing goals -estimate demand, costs, and profits -choose a price strategy to help determine a base price -fine tune the base price w/pricing tactics Define price strategy. the initial price and gives direction for price movements over the product's life cycle Define price skimming. firm charging a high introductory price, w/heavy promotion; later decrease price (above the market) When does price skimming best function? -when there...
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CSUF MKTG 351 CHAPTER 21| 38 QUESTIONS AND ANSWERS
- Exam (elaborations) • 5 pages • 2023
- $13.49
- + learn more
CSUF MKTG 351 CHAPTER 21| 38 QUESTIONS AND ANSWERS
