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Consumer behavior Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 5972 study documents about Consumer behavior.
This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
Summary Consumer Behaviour
Last document update:
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This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Exam (elaborations) • 559
pages
• 2023
Consumer Behavior 12th Edition Schiffman Test Bank

Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Last document update:
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Consumer Behavior 12th Edition Schiffman Test Bank

Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam:



Etkin, J. (2016). The hidden cost of personal quantification.



Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice.



Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer.



Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
Articles Summary Consumer Behavior
Last document update:
ago
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam:



Etkin, J. (2016). The hidden cost of personal quantification.



Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice.



Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer.



Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Exam (elaborations) • 304
pages
• 2023
Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank

Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Last document update:
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Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank

Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Exam grade: 8,4

This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles
Summary of the Consumer Behavior lectures 2023
Last document update:
ago
Exam grade: 8,4

This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles
Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
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Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Summary Book Consumer Behavior - Kardes et al.
Summary • 35
pages
• 2023
Available in package deal
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline



1. Understanding Consumer Behavior and Consumer Research

4. Consumer Perception

5. Learning and Memory

6. Automatic Information Processing

7. Motivation and Emotion

8. Attitude and Judgment Formation and Change

9. The Consumer Decision Making Process

10. Product Consideration, Evaluation, and Choice

11. Behavioral Decision Theory ...
Summary Book Consumer Behavior - Kardes et al.
Last document update:
ago
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline



1. Understanding Consumer Behavior and Consumer Research

4. Consumer Perception

5. Learning and Memory

6. Automatic Information Processing

7. Motivation and Emotion

8. Attitude and Judgment Formation and Change

9. The Consumer Decision Making Process

10. Product Consideration, Evaluation, and Choice

11. Behavioral Decision Theory ...
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Exam (elaborations) • 268
pages
• 2024
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Last document update:
ago
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).
Summary Consumer behavior (preparation & lecture notes) 2024
Last document update:
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Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).
Focus points and practice exam questions (incl. answers!) to prep for your CB exam! I took this course last year and studied this + my other summaries and got a 10 for my exam, so no need to worry ;)
Consumer Behavior (BM01MM) - Focus points + Mock exam
Last document update:
ago
Focus points and practice exam questions (incl. answers!) to prep for your CB exam! I took this course last year and studied this + my other summaries and got a 10 for my exam, so no need to worry ;)
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