Bcg growth share matrix Guías de estudio, Notas de estudios & Resúmenes
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BYU Marketing 201 Exam 1 (100% Errorless Answers)
- Examen • 6 páginas • 2023
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BCG Growth-Share Matrix correct answers Cash Cow - High market share, low market Growth 
Stars - High market share, high market growth 
?'s - High market growth, Low market share 
Dog - Low market growth, low market share 
 
Corporate Strategy correct answers Asks the question - What businesses should we be in? 
 
Strategic Business Unit Strategy correct answers Asks - How do we compete effectively against the competitors? 
 
Functional Strategy correct answers strategy by which managers in spec...
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AIPMM Tests Latest 2023 Graded A+
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AIPMM Tests Latest 2023 Graded A+ Go To Market is a major decision point in the phase/gate model True 
The PEST Analysis includes political, economic, social, and technological factors True 
A sign, symbol, design or combination of these is known as a ____. 
A. Company Identifier 
B. Brand 
C. Marquee D. Trademark Brand 
Product Management is the process of all of the following except: 
A. Conceiving 
B. Delivering 
C. Servicing 
D. Planning Servicing 
Which one of these is NOT a type of product...
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WGU D174 Marketing Management Questions and Answers Already Passed
- Examen • 86 páginas • 2023
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WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor 
Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. 
Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. 
Defender (Miles & Snow) Firm searches for market stability and production of only a limi...
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BCOR 2201 Marketing Final Review WITH CORRECT OPTIONS 2023
- Examen • 13 páginas • 2023
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Marketing definition 
Marketing is the activity or creating, communication, delivering, and exchanging offerings that have utility (value) for customers, and these exchanges benefit the organization, its stakeholders, and society at large 
 
 
 
What is marketing? 
facilitates exchanges between buyers and sellers to create value by using tools provided in the 4 P's 
 
 
 
Controllable factors in the marketing mix (4 P's) 
Product: good or service that satisfies a need (an idea can also be market...
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BUS 450: FINAL EXAM QUESTIONS & ANSWERS 2024/2025
- Examen • 21 páginas • 2024
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BUS 450: FINAL EXAM QUESTIONS & ANSWERS 2024/2025 
 
 
stages of the strategy-formulation framework : - ANSWERS- develop a vision and mission 
- external/internal audits 
- establish long-term objectives 
- generate, evaluate, and select strategies 
 
QSPM Matrix (quantitative strategic planning) - ANSWERSreveals the relative attractiveness of alternative strategies 
 
SWOT Matrix - ANSWERS- assesses firm's key external opportunities and threats 
-assesses firm's key internal strengths and we...
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ARE 112 FINAL EXAM 2024 WITH 100% CORRECT ANSWERS
- Examen • 42 páginas • 2024
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Internal and external analysis is found in: 
 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT Answer - e. SWOT 
 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
 
a. linear 
b. two of the answers are correct 
c. all three answers are correct 
d. typology 
e. myths Answer - b. two of the answers are correct -- typology and myths 
 
One of the barriers to successful emotional intelligence discussed in class was:...
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ARE 112 Final Exam | 100% Correct Answers | Verified | Latest 2024 Version
- Examen • 42 páginas • 2024
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Internal and external analysis is found in: 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT - e. SWOT 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
a. linear 
b. two of the answers are correct 
c. all three answers are correct 
d. typology 
e. myths - b. two of the answers are correct -- typology and myths 
One of the barriers to successful emotional intelligence discussed in class was: 
a. increased amounts...
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ARE 112 Final Exam 2024 Questions and Answers 100% Correct
- Examen • 28 páginas • 2024
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ARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% CorrectARE 112 Final Exam 2024 Questions and Answers 100% Correct 
 
Internal and external analysis is found in: 
 
a. BCG Growth-Share Matrix 
b. MECE 
c. Balance Scorecard 
d. ERP and CRM analysis 
e. SWOT - ANSWER-e. SWOT 
 
One the ways (term(s) or word(s) Mintzberg described the world of a manager was (were): 
 
a. linear 
b. ...
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Product Manager Certification - AIPMM Questions With 100% Correct Answers.
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Agile - An umbrella term used to describe a group of iterative incremental product development 
principles and methodologies that support the Agile Manifesto 
Agile Manifesto - A conceptual framework that emphasizes four central values and twelve 
supplemental principles encompassing an iterative and people orientated approach to product 
development. (Also called the Manifesto for Agile Software Development.) 
Agile Theory - Holds that Agile is designed to follow a non-linear path more closely ...
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MKTG 3340 EXAM 1 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
- Examen • 14 páginas • 2024
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BCG Growth-Share Matrix: cash cow - Answer-- cash cow: profitable products, generate more cash 
than needed, slow sales growth; high relative market share & low market growth rate 
BCG Growth-Share Matrix: dog - Answer-- dog: cost disadvantage, markets not growing; low relative 
market share & low market growth rate 
BCG Growth-Share Matrix: question mark - Answer-- question mark: rapid growth, poor profit 
margins, enormous demand for cash; low relative market share & high market growth rate 
B...