Advertising Study guides, Class notes & Summaries

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State of Colorado Sales License Test Questions With Correct Answers(RATED A) Popular
  • State of Colorado Sales License Test Questions With Correct Answers(RATED A)

  • Exam (elaborations) • 9 pages • 2023
  • Three of the following types of motor vehicles are exempt from the truth in mileage act. - ANSWERS~Vehicles 10 years old or older~Vehicles having a gross empty weight more than 10,000 lbs~Vehicles not self propelled (Trailers) The definition of a used motor vehicle dealer or used dealer includes which of the following? - ANSWERSa person who attempts to negotiate a sale or lease of a used motor vehicle or powersports vehicle with the intent to make a profit or gain The Motor Vehicle Board i...
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OMVIC Chapter 1-18 Questions and Answers 2023 with complete solution Popular
  • OMVIC Chapter 1-18 Questions and Answers 2023 with complete solution

  • Exam (elaborations) • 7 pages • 2023 Popular
  • OMVIC Chapter 1-18 Questions and Answers 2023 with complete solution What is the primary legislation governing Ontario's retail automotive sector? Moter Vehicle Dealers Act, 2002 Which body or agency enforces MVDA? OMVIC List Three Functions carried out by OMVIC 1) Administers and enforces the MVDA 2) Inspects dealers 3)Maintains a complaint line for consumers 4) Conducts investigations 5) Conducts disciplinary hearings 6) Conducts prosecutions 7) Administers the Compensation Fund ...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
  • Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

  • Summary • 70 pages • 2024
  • This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Exam - Psychology of Advertising - Leiden University
  • Exam - Psychology of Advertising - Leiden University

  • Exam (elaborations) • 13 pages • 2023
  • This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
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Summary Literature + Knowledge clips - SIPA Social Influence, Public Communication and Advertising - 2022/2023
  • Summary Literature + Knowledge clips - SIPA Social Influence, Public Communication and Advertising - 2022/2023

  • Summary • 48 pages • 2022
  • English summary of the 7 articles and 8 knowledge clips of SIPA Social Influence, Public Communication and Advertising.
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
  • Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow

  • Exam (elaborations) • 762 pages • 2022
  • Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. ISBN-13: 4345 Full Chapters test bank included PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Socia...
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
  • Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters

  • Exam (elaborations) • 689 pages • 2022
  • Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
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 Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages  Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
  • Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages

  • Other • 552 pages • 2023
  • Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
  • Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • Summary • 31 pages • 2024
  • This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
  • Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising

  • Summary • 45 pages • 2024
  • Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
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Full summary - Advertising & Media Channels
  • Full summary - Advertising & Media Channels

  • Summary • 56 pages • 2024
  • This summary contains all notes from the lectures + from all the articles. It's all we need to know.
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Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
  • Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)

  • Exam (elaborations) • 52 pages • 2023
  • Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank) Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
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