Marcom objectives Study guides, Class notes & Summaries

Chapter 03 Test Bank Student: ___________________________________________________________________________ 1. The primary function of promotional planners is to provide information or entertainment to their subscribers, viewers, or readers. True False 2. Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services. True False 3. While many people both inside and outside the organization have some input into th...

TEST BANK FOR ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10TH EDITION, J. CRAIG ANDREWS, TERENCE A. SHIM 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Marcom and Brand Adoption QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the ...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10TH EDITION, J. CRAIG ANDREWS, TERENCE A. SHIM 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Marcom and Brand Adoption QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction o...

Chapter 1— An Overview of Integrated Marketing Communications TRUE/FALSE 1. Marketing communications play an important role for all companies. ANS: T PTS: 1 2. According to a recent study, integrated marketing communications is seldom employed by business-to- business marketers. ANS: F PTS: 1 3. The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades. ANS: F PTS: 1 4. Marketing and communications are virtually inseparable. ...

Chapter 1—Overview of Integrated Marketing Communications and the Marcom Process TRUE/FALSE 1. Marketing communications play an important role for all companies. ANS: T PTS: 1 2. According to a recent study, integrated marketing communications is seldom employed by business-to- business marketers. ANS: F PTS: 1 3. The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades. ANS: F PTS: 1 4. Marketing and communications are virtu...

Chapter 1: An Introduction to Integrated Marketing Communications Focuses Charmin toilet tissue and how Procter & Gamble has added social media to traditional media to the IMC program for the brand. Also discusses how Charmin is one of the most creative brands on social media. Charmin is one of the brands being featured in the new video cases being produced for 11e. KEY TERMS Exchange : may be the core phenomenon or domain for study in marketing Marketing : Marketing is the activity, set ...