PRSA APR Study guides, Class notes & Summaries

You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local media outlets, offering a local perspective on how organizations should handle a crisis. B. Work with...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

PRSA APR Test Questions and Answers With Rationales( A+ GRADED 100% VERIFIED).

Uncontrolled Message Channels - social media, TV, newspapers, radio Controlled Message Channels - ads, paid programs, speeches, employee newsletters, blogs. Doesn't have the credibility of controlled media. Situational Theory of Publics - Situational publics arise when there's a situation that affects customers. These publics become active or passive. Active Publics are aware of what the orgainzation did and work together to take action. Passive recognize the situation but won't tak...

Universe - The number of possible respondents available to draw survey sample from Representative sample - Number needed to be representative of the universe. Any universe that is 100,000 or more requires a sample of 384 10-K - Annual Report must file 60 days after close of companies fiscal year 10-Q - Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters 95% Confidence level - If the same survey were given repeatedly 95% of the tim...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you ca...

Attitude A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to audience need or interest. Baseline data Data collected before a project or program. This data will be compared to information collected during or after the program to assess program effectiveness. Benchmarking Comparing produc...

APR (Accredited in Public Relations) Accreditation is a voluntary certification program for PR professionals, administered by PRSA (Public Relations Society of America). 5 years full-time experience in PR or teaching and pass a written and oral exam Apple computer/Apple records case apple settled its trademark infringement case... the beatles give up "apple" trademark in legal settlement. Apple paid the beatles an estimated 50-100 million The suit was settled in 1981 with an undisclosed a...

What is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends? (Broom, 2009, EPR, p. 7) Public relations How Does Public Relations Earn Public Understanding and Acceptance? Public relations forms, builds and maintains relationships between your organization and publics by finding common interests. Failures usually stem from communication breakdowns. What is the Social Significa...

ethics the standards of conduct which indicates how one should behave based upon moral duties and virtues rising from principles of right and wrong values central beliefs which determine how we will behave in certain situations Kant's absolutist philosophy something is either completely "right" or "wrong"; you either do it or you don't Aristotle's existential approach calls for a balance between two extremes, and undertake the assignment but execute it in such a way that it doesn...