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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp
- Exam (elaborations) • 412 pages • 2023
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Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues 
 TRUE/FALSE 
1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. 
ANS: F PTS: 1 
3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. 
AN...
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Test Bank For Advertising Promotion And Oher Aspects In Integrated Marketing Communications, 9e Shimp Chapter 1_20 (2)
- Exam (elaborations) • 353 pages • 2023
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Test Bank For Advertising Promotion And Oher Aspects In Integrated Marketing Communications, 9e Shimp Chapter 1_20 (2)