Marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 48210 study documents about Marketing.
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Most Recent Marketing Channel Management Summary (2023) + Detailed Notes from Web Clips & Interactive Lectures
- Summary • 72 pages • 2023
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This summary covers all the material for the Marketing Channel Management (328244-M-6) course and exam (2023). Including detailed notes from the Interactive Lectures and Web Clips + Practice Exam Questions!
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Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
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Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
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Consumer Marketing (E_MKT_CM) extended lecture notes + summary of all required articles
- Summary • 51 pages • 2023
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This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.
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Test Bank for Principles of Marketing, 19th Edition by Philip Kotler
- Exam (elaborations) • 1004 pages • 2023
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Test Bank for Principles of Marketing, 19th edition 19e by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. 
ISBN-13: 4898 
 
Full Chapters test bank included 
 
PART 1: DEFINING MARKETING AND THE MARKETING PROCESS 
Marketing: Creating Customer Value and Engagement 
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 
PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 
Analyzing the Marketing Environment 
Managing Marketing Information t...
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ALL articles for Consumer Marketing
- Summary • 32 pages • 2022
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ALL the articles for the course Consumer Marketing are summarized in one document, ready for you to rock your exam! :)
And that's how you make extra money
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Test Bank For International Marketing 19th Edition By Philip Cateora
- Exam (elaborations) • 670 pages • 2024
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Test Bank For International Marketing 19th Edition By Philip Cateora
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Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
- Exam (elaborations) • 854 pages • 2024
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Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
- Exam (elaborations) • 1080 pages • 2023
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank) 
 
A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
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Marketing Strategy (BM04MM) - Lectures + readings + case studies + Quizlet link
- Summary • 48 pages • 2023
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Available in package deal
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Exam grade: 8.5 | 
Looking for comprehensive and detailed notes to help you ace Marketing Strategy? These notes cover all concepts from each class, mandatory readings (L1,L2,L4,L6), and case studies ensuring that you have a deep understanding of the material. To take your studying to the next level, I've included a link to Quizlet for even more practice and review.
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COMPLETE TEST BANK FOR INTERNATIONAL BUSINESS COMPETING IN THE GLOBAL MARKETPLACE 14TH EDITION BY CHARLES HILL. ALL SECTIONS 1-20! RATED A+
- Exam (elaborations) • 606 pages • 2023
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TEST BANK FOR INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKETPLACE, 14TH EDITION BY CHARLES HILL. ALL SECTIONS 1-20
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