Marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 46313 study documents about Marketing.
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Test Bank for International Business Competing in the Global Marketplace, 14th Edition by Charles Hill
- Exam (elaborations) • 1456 pages • 2023
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Test Bank for International Business Competing in the Global Marketplace, 14th Edition by Charles Hill
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Test Bank for Marketing Management, 16th Edition by Philip Kotler,Kevin Lane Keller, Alexander Chernev
- Exam (elaborations) • 831 pages • 2024
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Test Bank for Marketing Management, 16th Edition by Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Consumer Marketing (E_MKT_CM) extended lecture notes + summary of all required articles
- Summary • 51 pages • 2023
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This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.
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Marketing Strategy (BM04MM) - Lectures + readings + case studies + Quizlet link
- Summary • 48 pages • 2023
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Exam grade: 8.5 | 
Looking for comprehensive and detailed notes to help you ace Marketing Strategy? These notes cover all concepts from each class, mandatory readings (L1,L2,L4,L6), and case studies ensuring that you have a deep understanding of the material. To take your studying to the next level, I've included a link to Quizlet for even more practice and review.
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
- Exam (elaborations) • 1080 pages • 2023
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank) 
 
A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
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Complete Summary Marketing Channel Management (incl. Mandatory papers + elaborate lecture notes) 2022
- Summary • 79 pages • 2022
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Complete Summary Marketing Channel Management. 
Including: summaries of all mandatory papers + elaborate notes of lectures, tutorials and web clips.
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Test Bank for Digital Marketing Foundations and Strategy, 5th Edition Debra ZahayLauren LabrecqueBrooke ReaveyMary Lou Roberts
- Exam (elaborations) • 158 pages • 2024
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Test Bank for Digital Marketing Foundations and Strategy, 5th Edition Debra ZahayLauren LabrecqueBrooke ReaveyMary Lou Roberts
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Test Bank For International Marketing 19th Edition By Philip Cateora
- Exam (elaborations) • 670 pages • 2024
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Test Bank For International Marketing 19th Edition By Philip Cateora
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Solution Manual For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
- Exam (elaborations) • 1127 pages • 2023
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Solution Manual For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
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