MARKETING Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about MARKETING? On this page you'll find 48174 study documents about MARKETING.
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Social Media Marketing - Final Exam Summary
- Summary • 21 pages • 2023
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This document includes all articles that are needed to be studied before the exam of Social Media Marketing.
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TEST BANK for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong. Complete Chapters 1-20.
- Exam (elaborations) • 1057 pages • 2023
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TEST BANK for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong. Complete Chapters 1-20.
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Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank)
- Exam (elaborations) • 1900 pages • 2023
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Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank 
 
Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank
And that's how you make extra money
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Summary marketing communications
- Summary • 141 pages • 2022
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Articles Summary Digital Marketing & Metrics - 2023
- Summary • 46 pages • 2023
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This document contains a detailed summary of all the 17 articles that need to be studied for the exam.
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Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank)
- Exam (elaborations) • 66 pages • 2023
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Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank) 
 
Social Media Marketing A Strategic Approach, 3e Debra Zahay, Mary Lou Roberts, Janna Parker, Donald Barker, Melissa Barker (Test Bank)
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