MARKETING Study guides, Class notes & Summaries
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Principles of Marketing, 19e Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (Test Bank Latest Edition 2023-24, Grade A+, 100% Verified)
- Exam (elaborations) • 988 pages • 2023
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This is the Original latest edition Test Bank for 19th edition of this title. All other Test Bank in the Market are fake/old editions with the wrong edition number change only. 
 
Principles of Marketing, 19e Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (Test Bank Latest Edition 2023-24, Grade A+, 100% Verified) 
 
Principles of Marketing, 19e Philip Kotler, Gary Armstrong, Sridhar Balasubramanian (Test Bank Latest Edition 2023-24, Grade A+, 100% Verified)
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Retail Marketing Summary
- Summary • 64 pages • 2023
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Available in package deal
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PM for DISCOUNT :) 
 
This summary contains all the materials from lectures that are needed for your exams. It also consists of guest lectures, which might differ from year to year. Following this summary helped me achieve an 8/10 grade in my final examination. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. 
 
Please leave a positive rating if satisfied ! :)
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
- Exam (elaborations) • 1465 pages • 2023
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version 
 
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
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Most Complete and Recent Strategic Marketing Management Summary (2023)
- Summary • 65 pages • 2023
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This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
Get paid weekly? You can!
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
- Exam (elaborations) • 831 pages • 2024
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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Test Bank For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
- Exam (elaborations) • 774 pages • 2023
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Test Bank For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra
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Summary of the Digital Marketing and Metrics lectures 2023
- Class notes • 37 pages • 2023
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Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.
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