MKT 3010 (MKT3010)
Clemson University
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Marketing 3010 Midterm summary
- Summary • 6 pages • 2024
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This is a comprehensive and detailed midterm exam study guide with notes from lectures. 
 
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marketing ch. 3
- Class notes • 3 pages • 2022
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discusses ethics and social responsibility within marketing with specific focus on ethical behavior, ethical theories that explain these behaviors, and the growth of social responsibility
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marketing ch. 2
- Class notes • 4 pages • 2022
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discusses strategic planning for competitive advantage with specific focus on business units, alternatives, business missions, and the marketing mix
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marketing ch. 1
- Class notes • 3 pages • 2022
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the in depth, overall examination of what marketing is, how it is used, and why it is important to businesses and consumers.
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marketing ch. 6
- Class notes • 8 pages • 2022
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focuses on understanding consumer behavior which touches on value, the consumer decision making process, postpurchase behavior, and different types of consumer involvement. cultural influences on consumers is also discussed throughout the chapter.
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Marketing 3010 Exam 3 Notes
- Class notes • 12 pages • 2019
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MKT 3010 Exam 3 Class Notes
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Marketing 3010 Exam 1 Notes
- Class notes • 10 pages • 2019
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MKT 3010 Exam 1 Class Nptes
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Marketing 3010 Exam 2 Notes
- Class notes • 17 pages • 2019
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MKT 3010 Exam 2 Class Notes
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Marketing 3010 Exam 4 Notes
- Class notes • 12 pages • 2019
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Class notes for MKT 3010 exam 4
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