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Customer segmentation is:

• The active research process someone goes through leading up to a purchase.

• The process by which an anonymous visitor becomes a known lead.

• Unnecessary for inbound marketing.

• The process of separating your contacts into smaller groups of similar

profiles.

Developing a content distribution goal begins with identifying the purpose behind

your distribution efforts. Which questions can help you identify your purpose? Select

all that apply.

• Why ar...
HubSpot Inbound Marketing Certification Exam Answers
Last document update:
ago
Customer segmentation is:

• The active research process someone goes through leading up to a purchase.

• The process by which an anonymous visitor becomes a known lead.

• Unnecessary for inbound marketing.

• The process of separating your contacts into smaller groups of similar

profiles.

Developing a content distribution goal begins with identifying the purpose behind

your distribution efforts. Which questions can help you identify your purpose? Select

all that apply.

• Why ar...
You should conduct buyer persona interviews with all of the following people EXCEPT:

• Your customers.

• Prospects actively going through the sales cycle.

• People who never considered your solution.

• People who considered your solution, but chose a competitor.

Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which

phase of your flywheel can benefit from the implementation of these three strategies?

• Delight

• Engage

• Attract

• Conside...
HubSpot Inbound Marketing Certification Exam Answers
Last document update:
ago
You should conduct buyer persona interviews with all of the following people EXCEPT:

• Your customers.

• Prospects actively going through the sales cycle.

• People who never considered your solution.

• People who considered your solution, but chose a competitor.

Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which

phase of your flywheel can benefit from the implementation of these three strategies?

• Delight

• Engage

• Attract

• Conside...
A grouping of technologies that marketers leverage to conduct and improve their

marketing activities” is the definition of what term?

• Marketing automation

• Data hygiene

• Tech stack

• Segmentation

Addressing data privacy is a portion of which part of your internal processes?

• Tech stack organization

• Cadence and content

• Data hygiene

• Journey mapping

You should conduct buyer persona interviews with all of the following people EXCEPT:

• Your customers.

• ...
HubSpot Inbound Marketing Exam Answers
Last document update:
ago
A grouping of technologies that marketers leverage to conduct and improve their

marketing activities” is the definition of what term?

• Marketing automation

• Data hygiene

• Tech stack

• Segmentation

Addressing data privacy is a portion of which part of your internal processes?

• Tech stack organization

• Cadence and content

• Data hygiene

• Journey mapping

You should conduct buyer persona interviews with all of the following people EXCEPT:

• Your customers.

• ...
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