Social Psych the scientific study of how individuals think, feel, and behave in a social context Milgram Study Power of persuasion study- shock test. Will people listen to someone else in a situation where they are harming someone? Were asked questions- shocked if wrong. Social Context something that is not real or present but still has an important effect on individuals. Ex. Iraq stampede Proximal Influence peoples reactions in immediate situations-social norms of the situation-current ...